What�s the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won�t want to miss this expert, detailed instruction.
Covers the essential and advanced capabilities of Google AdWords
Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more
Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts
Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns
Reinforces concepts through fascinating, real-world case studies
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